Valspar Supports Customer Event to Raise Funds for Breast Cancer Research

We partnered with MTD Products to produce a pink lawn mower

When MTD Products, a worldwide manufacturer of lawn and garden power equipment, came to Valspar with a simple request, we couldn't say no. MTD wanted to paint a riding lawn mower pink to create a one-of-a-kind fundraising prize to help increase breast cancer awareness. Pink is the official color of breast cancer awareness in the U.S.

Valspar Industrial Coatings developed and donated the "breast cancer pink" powder coating to MTD so that the company could manufacture the pink riding mower and donate it as a raffle prize for a local fundraising event near a MTD facility in Martin, Tennessee. The drawing generated thousands of dollars for the American Cancer Society during National Breast Cancer Awareness Month in October.

"Valspar was eager to participate and meet the needs of our valued partner by donating the exact pink powder coating color match for this worthy cause," said Dwight Myers, key account manager, Valspar Industrial Sales.

MTD Products is a leading global supplier of outdoor power equipment for both residential and commercial markets, headquartered in Cleveland, Ohio. Valspar supplies electrocoat and powder coating technologies for all MTD steel mowers produced in the U.S. and China. MTD is a long-term strategic customer of Valspar with significant coating sales.